You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time.
But to make it easier for you, we have found the best free SEO tools and compiled them here on this list.
What is SEO in Digital Marketing?
SEO stands for Search Engine Optimization.
It is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine.
The higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.
The first link on a Google search result gets 30% of the visitor clicks, the second link gets 15% of the clicks and 10% goes to the third link.
How does SEO work?
Search Engine Optimization involves creating valuable, user-friendly and highly informational content that will help the users on the internet.
Making your website mobile-friendly and providing it a better logical structure comes under SEO.
Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.
When a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.
All these techniques we mentioned above help to do the same.
What are the types of SEO?
Here are the types of SEO:
1. Product Page SEO
A Product Page SEO entails the fundamental rules of search engine optimization.
This involves preventing keyword stuffing or adding way too many links on a website. Instead of that, Product Page SEO focuses on creating original content that engages the user.
If you want your website copy to sell your products and services, then you can’t escape the world of SEO.
2. Content SEO
This involves extensive keyword planning and taking proactive SEO efforts. Creating content that attracts the audience is the topmost priority here.
Brands can use multiple ways to use the content to improve SEO.
- They can create highly shareable content to generate traffic.
- Useful guides or ebooks can help create more backlinks.
- Reaching out to blogs or influencers that have high domain authority in your niche and request to guest blog.
3. Technical SEO
Technical SEO addresses the back-end elements of SEO which are highly important in improving your search rankings.
Technical SEO shows how important it is to involve the IT department in the SEO discussion.
Without definite guidance and suggestions for improving a website, even the best content will be ignored due to poor technical SEO techniques.
4. Local SEO
We have seen a surge in the number of users who are searching for local results, which generally means that the user wants to purchase a product or avail a service that very day.
Local SEO is very important for the brands that have a regional customer base or have a retail outlet.
Working on Local SEO can help get leads that are more than willing to convert.
5. Voice Search SEO
As a matter of fact, more than one billion voice searches happen in a month and nearly 40% of the adults in the world use voice search daily.
This is a big development in the field of SEO that no advertiser should ever skip.
Customers use voice search are willing to seek out your business immediately.
It’s important to optimize the content on web pages to facilitate Voice Search.